Lladro inks new B2B web initiatives With ATG
By siliconindia   |   Thursday, 03 April 2003, 20:30 IST
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CAMBRIDGE: ATG (Nasdaq: ARTG) on Thursday announced that Lladro, a worldwide manufacturer of artistic porcelain sculptures, has deployed its online business-to-business Web site on the ATG Commerce platform. The initiative provides authorized Lladro dealers around the globe with the means to manage their entire business relationship with Lladro via an easy-to-use, comprehensive Web site. Lladro's new business-to-business site went live in September of 2002, following an aggressive implementation process and leveraging the flexibility and out-of-the-box functionality of ATG Commerce. During that process, ATG Commerce was easily integrated with Lladro's existing back-office systems, such as SAP R/3, bringing relevant ERP data into the site and providing a flexible, personalized front end to critical SAP R/3 functions. Since the launch, Lladro has witnessed the manner in which better and timelier communication with its network of dealers positively impacts the business. Improved customer service has led to stronger relationships with Lladro's authorized dealers and has offered the sales force more time to focus on strategic corporate initiatives. These operational efficiencies, such as immediate order integration, have led to cost savings for the company, exemplified by a 40% increase in automated order entry. "Lladro was looking for a way to effectively transform our business processes through the integration of our online and offline channels," said Enric Alegre, e-business director, Lladro HQ. "Following a careful selection and evaluation process, we found that ATG ranked superior to other vendors' technologies, offered the adaptability and scalability we required and was simply the best choice to support our business-to-business initiatives." The business-to-business component of Lladro.com offers authorized dealers an exclusive platform available 24 hours a day, seven days a week and 365 days a year. Additionally, the content on the site is available in five different languages and provides easy access to product catalogs, stock availability and other relevant marketing information. Furthermore, dealers are able to use the site to help manage their business with access to invoices and A/R status as well as purchase history. "Lladro demonstrates how a well thought out business-to-business Web initiative can truly benefit all parties involved in the process," said Andrew McInnes, vice president, EMEA, ATG. "The company is not only leveraging ATG Commerce to better run its business, but is providing its authorized dealers the online tools they require to manage multiple aspects of the business relationship with Lladro."

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