Lenovo to expand portfolio in India

By agencies   |   Tuesday, 14 June 2005, 19:30 IST
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NEW DELHI: As Lenovo gears up for consolidation after completing acquisition of IBM's personal computer business, it is planning to use the products it was originally selling in China to bridge the gap in the range of IBM offerings in the Indian market. "We are analyzing which products that Lenovo was selling in China and a few other markets that can be launched in India," Ravi Marwaha, Senior Vice President and Head of Worldwide Sales at Lenovo said here. He said that the exercise of identifying Lenovo's products from its portfolio in China for the Indian market would be over in another 60 days. Marwaha indicated that the products that Lenovo would bring from China to India could be targeted at the consumer segment and small businesses. Lenovo, which has been known as a price warrior in the China market, said that it would continue with the premium positioning of the products that came to it after IBM's personal computer business. "We can launch new products for specific uses and at price range where IBM was not present. It would be both in low end and high end," Marwaha said. To create consciousness and confidence about the Lenovo brand the company plans to emphasize its association with IBM in the first phase and later make it grow independently. Lenovo can use IBM logo on its products for five years but the 'Think' brand has come to it because of the acquisition.

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