Lenovo opens its largest store in India

Bangalore: Lenovo India has announced the inauguration of its first Flagship Store in Bangalore and the largest in India, at Mantri Square, Malleswaram, Bangalore. The new Flagship Store is the first of its kind in India and will house the entire range of Lenovo Think and Lenovo IdeaPad and IdeaCentre range of products for Consumer and SMB. The store, located in India's largest mall, has been designed to be a complete brand experience zone and a one-stop-shop for Lenovo customers. The flagship store combines brand display, product experience, information collection, consultation and sales and reflects the look and feel of Lenovo stores internationally. Customers visiting the store will be treated to an end-to-end, compelling shopping experience.

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While inaugurating the store Amar Babu, Managing Director, Lenovo India, said, "The Flagship store embodies Lenovo's commitment to putting the customer first by providing the opportunity to experience our entire range of products and technology under one roof. The store is a significant step to get closer to our customers and reflects our changing focus towards retail as a key business tool and integrates with our overall business strategy for India."

The new flagship store represents a key change in Lenovo's retail strategy as it will have a significant focus on the retail SMB segment. Going forward, there will be a major focus on enhancing the retail penetration through exclusive stores by as much as 30 percent especially in tier 2 and 3 markets. This change of strategy comes from significant learnings from other key emerging markets like China and Lenovo is keen to capitalise on this trend and use retail as an effective strategic tool.

Lenovo will also look at expanding its portfolio of products further to better serve its customers and cater to specific needs and requirements. Some of the key products that the company launched this year include the Lenovo IdeaPad S10-3t, ThinkPad Edge, Thinkpad X100e and ThinkPad A70z. Lenovo also participated at CES earlier this year where it grabbed the spotlight by winning 5 industry awards, the most of any PC manufacturer.