Largest Tech IPO After Google: Zynga Goes 'Public' Setting Trends in Gaming Industry

By siliconindia   |   Tuesday, 20 December 2011, 02:44 IST
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Bangalore: ‘Zynga’ a five year old gaming company becomes the largest initial public offering after Google.  The company went public on December 16 by trading 100 million shares at $10 per share and generating $1 billion in its initial public offering.

Zynga traded is shares at NASDAQ Stock Market under the ticker symbol "ZNGA."  The value of shares fluctuated from $11.50 to $9. Even though its IPO was fixed at $10, the shares were traded below $9.75 for most of the day giving the company a market capitalization of around $7 billion to $9 billion. This share market trend showcased that the value of Facebook will be around $55 million which is planning to go public in 2012. Market analysis also states that the share value of Zynga will go down as they say this success came across just by happenstance.

Zynga’s CEO Mark Pincus generated a whole new culture on the social networking business by making social games become a habit. Through the most famous and favorite online games like Farmville, Cityville, Castleville and Zynga Poker,  Zynga revealed how this industry can be nurtured and explored in various domains. Mark’s vision is to make Zynga the leader in causal gaming as he sees this industry in the introductory stage with high potential which is yet to be discovered.

As internet penetrates more into our life cycle and brings together its splendorous world of knowledge, connectivity, mobility and fun we are yet to come across the wide rage and possibilities of how this gaming industry is making new marks in ours and the next generations’ life style. Zynga just showed the opportunities in the e-world in business perspective as well as on technical grounds.