Fremont: The digital media distribution company, Polar Mobile has raised $6 million in new round of funding led by growth equity firm Georgian Partners with co-investment from the Ontario Venture Capital Fund. This has brought the total fund raised by the firm to a total of $9 million, of which $3 million in angel funding from BlueSky Capital.

The fund will be used to trigger staff increase, global expansion and new product releases. According to Kunal Gupta, CEO, Polar Mobile, the fund will also be sued to help launch MediaEverywhere, a new product line to transform the media industry. MediaEverywhere is an HTML5-based solution to distribute media content in a multi-device environment, including smartphones, tablets and desktops.

Founded in 2007 and headquartered in Toronto, Polar Mobile has presence in San Francisco and Dubai. Polar Mobile provides media companies globally an industry-leading platform that makes it fast and easy to launch branded mobile apps across every smartphone and tablet devices. The new app will include support for both app-centric and browser-based media consumption and enable the company’s media customers to create, design and manage custom user experience in-house.

The clientele of Polar Mobile includes CBS Interactive, Conde Nast, Sports Illustrated, The Globe and Mail, Shanghai Daily, Future Publishing, Rogers Media, Khaleej Times and the Wall Street Journal. The company has worked with over 380 media brands in 12 countries and having served over 1.6 billion page views to 11 million users to-date.

“Polar transformed how media companies deliver content to smartphones and tablets by providing a turnkey, cloud-baed software platform for the rapid deployment of feature-rich native applications. We are thrilled to have the backing of Georgian and now it is helping to accelerate the launch of our next-generations software platform, MediaEverywhere”, said Gupta.

Gupta is a leading software provider for digital media distribution. He is also a frequent speaker on the topics of digital media, innovation and entrepreneurship. Gupta is the Founder and Chair of the Board for the Impact Entrepreneurship Group, a non-profit organization. He has been recognized as a Global Citizen by the United Nations, as Alumnus of the Year by Shad Valley and also as  Ernst & Young’s Emerging Entrepreneur of the Year. He holds a Software Engineering degree from the University of Waterloo.

“The complexity of new platform and ever-changing business models introduces new opportunities that media companies can benefit from with Polar’s help. We are excited about its ability to scale globally and their vision for leveraging applied analytics to enhance engagement and drive monetization of media”, said Justin LaFayette, Managing Director, Georgian Partners.

Georgian Partners is a growth equity firm investing in expansion stage enterprise software, and information aggregation companies. It was founded by successful entrepreneurs and technology executives, and is backed by a team with deep operational experience.