Jivox closes $10.7 Mn Series A funding
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Bangalore: Bangalore based Jivox, the first self-service online video advertising platform for businesses, has closed a $10.7 million Series A round of financing led by Opus Capital, an early-stage venture capital firm, the company announced. New investor Helion Venture Partners, an India-focused venture fund, also participated in the round, along with Jivox's existing investors. The funds will be used to continue development of the Jivox online video advertising platform, as well as to expand the company's sales and marketing efforts in both India and in the U.S. The company, head-quartered in California, had commenced its Indian operations in March 2008, through a sales & development office in Bangalore. Said Naren Nachiappan, Managing Director India, Jivox, "The Jivox online video ad platform enables businesses to harness the power of online video advertising by reducing the cost and complexity of developing and placing online video ads. Since its launch in March 2008, Jivox has seen broad adoption of its self-service online video ad platform by advertisers in a wide variety of industries, including travel sites, financial and real estate services, matrimonial services, transportation companies and restaurants. Jivox has also gained significant traction with publishers, who are eager to monetize the content on their sites and tap into a huge pool of smaller advertisers that would otherwise be confined to banner or search ads. The Jivox Video Network now reaches more than 40 million viewers". Jivox was founded in 2007 by Diaz Nesamoney, the visionary entrepreneur behind Informatica and Celequest.

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