Bangalore: If you are travelling from your home to your workplace in a bus and have a lot of time doing nothing, especially if you are in a city like Bangalore and Mumbai where traffic is ridiculous, mobile becomes the only source of entertainment for you. You may be busy either listening to FM or surfing internet. But what if you can watch the latest Bollywood and Kollywood gossips, and updates to movies, songs and trailers?

Hypnautyx is striving to make your mobile a 70 mm screen to get the latest information about movies. A content production company that primarily does creative solutions across mediums, it handles from audiovisual content, which goes across on televisions to documentaries to corporate films to content on the mobile platform. It started as a private entity in late 2009 though the initial functioning of the organization started early in 2007 as a proprietary company then by Harish Kumar. Hypnautyx Entertainment was an incubatee in VIT-TBI to explore the mobile platform as their medium and helped them raise their initial round of seed funding.

“We are extending our ideas to the mobile platform where we thought of exploring a little more on the mobile segments and that is how we got incubated in the VIT-TBI campus, and helped us in creating a 3G kind of content in the last one or two years. Today, probably we have churned out with more than 3000-4000 movies for the 3G segment, across four regional languages apart from the regular set of content and streaming that we are into,” says Harish Kumar, Director, Hypnautyx Entertainment.

The company believes in providing not services but solutions that are tangible, and have helped clients meet their business needs requiring creative expressions. Having strong foothold in the Indian market and spreading across South East Asia and Middle-East, it is committed to build strategic international alliances. “It all started when I kicked off my career as interns in some of the companies in Bangalore and Coimbatore doing editing, and web animation. Later I moved to Mumbai and assisted Prahlad Kakkad and Kunal Vijayker, working on some leading commercials, says Kumar. Post this, he worked with Abbas-Mustan in a movie called Humraaz and also did an animation series in Mumbai for Top Tele Media working on some new form of animation.

After this, he came back to Chennai trying to set an office but did not work out early at that moment of time. As a result of the failure, he started working again. Post this, he worked as a freelancer and later worked with Reliance as a creative consultant that was primarily an R&D team working on new technologies. “Being part of the team was a great experience of my life. Infact what you see today as BigTV was initially an experiment that was run by us,” adds Kumar. After quitting Reliance, he started his own company Hypnautyx.

Hypnautyx produces a lot of corporate and industrial films for companies ranging from Mercedes to Southern Railways to Reliance and many more. “Working on mobile space started with a joke between friends over a cup of coffee. Chatting with friends and exploring if the method will work, we decided to make a smaller version and demonstrated to several operators. They liked the content and sampled a few and then it started working,” says Kumar.

Several mobile companies came up with too many apps but failed to traction due to lack of content. “At this point of time, we realized that we should invest more time on the content or the audiovisual space in the mobile segment. Today we are doing mainstream feature films; I feel that the next is going to be a stage where we are going to create our own content exclusively for the mobile segment. At the second level we feel that audiences are going to move beyond movies as the only main stream entertainment as the platform is too young,” says Kumar.

The bulk of the content downloads are happening in the tier II and III cities and when the kind of movie is served to user on his phone, he is actually taking it up. There is lot of scope in generating the custom design content for the mobile by understanding the time consumption pattern of the user. “If I serve interesting content for 5 to 10 minutes, it works great on your mobile phone. But watching a two and a half hour movie on a mobile is cumbersome. We are looking forward to raise fund to start making a lot of content in that space,” adds Kumar.

Kumar is an outdoor person. He loves travelling, meeting people and even being in party. Also, his business is more of a hobby for him. Talking about the difference working as an employee, a freelancer and a business owner, Kumar says, “When you start your own business you have more of a responsibility. You require a complete human being, starting from head to toe, to indulge in the business, whereas working as an employee restricts your growth and freelancer makes you more of a careless person in terms of work acquisition. If the project is delivered, your work ends. In my organization, I believe in providing my employees with a chilled out and easy atmosphere to work in where they can show more of their creativities”.