Intel to rebrand and phase out Centrino chips

By siliconindia   |   Monday, 22 June 2009, 23:28 IST   |    3 Comments
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Bangalore: Intel is planning to gradually terminate some of its brands, including the "Centrino" for computers to focus on top names. This move has been taken after the chip maker expanded into the mobile market. On Wednesday, Intel announced that it will stop using "Centrino" to refer to personal computers beginning next year. Instead, it will be used to refer to WiFi and WiMax based wireless products. It also announced that it would phase out sub-categories of its core brand, such as "Core 2 Duo." The simpler naming scheme like Core i3, Core i5 and Core i7 for microprocessors will describe basic, mid-range and high-end features within the Core line. "We have a complex structure with too many platform brands, product names, and product brands, and we've made things confusing for consumers and IT buyers. Today the Intel Core brand has a mind boggling array of derivatives. Over time those will go away and its place will be a simplified family of Core processors," Bill Calder wrote on a company blog. However the chip maker would retain names like Atom, Celeron, Pentium and Core chips. These have been designed for netbooks and laptops.