Intel plans India-centric PC platform

By agencies   |   Friday, 17 June 2005, 19:30 IST
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MUMBAI: Intel Inc will develop a separate PC platform for the Indian market and the leading chipmaker has decided to establish a platform definition center in Bangalore for emerging markets. ''With in a year or two, we will have a new computer applications platform for India,'' Intel India President Ketan Sampat said. The company is looking at a low cost, low power consuming PC platform, with more user-friendly functions. ''There are special needs for a platform for the Indian market or emerging market. And the idea is to design new processors for the platform if it is required,'' Sampat said. Similar to the Centrino platform, which Intel had developed for the global market, the company will develop a new platform for markets in India and the rest of South Asia in a smaller scale to meet emerging trends, increasing competition and customer requirements. Intel has decided to set up such a center in their Bangalore facility. ''We will have center to study those trends for the Indian market. Few people are already working there.'' An Intel team, working on identifying the requirements of its new platform, will include ethnographers, and its key design objectives will be to achieve very low cost, low power consumption, ease of use and ease of management, he said. The company has already started similar initiatives in Cairo in Egypt and Sao Paulo, Brazil.

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