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News >> Technology >>
Intel committed to Smart phones
By siliconindia
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Wednesday, 13 April 2011, 01:24 IST
New York: Micro chip maker Intel is all set to to tab on the flourishing smart phone , tablet industry.
Intel is known for innovative use of materials. The Smartphone market is ever increasing; Intel though late is finally ready to place itself into this genre. The PC chip giant has been evidently late to the mobile market. It canceled plans to ship a smart phone version of its Atom processor after a demonstration of it running in an LG phone over a year ago.
The introduction of new technologies has dampened the domination of Intel in the market. A huge consumer shift has been noticed from PC, computers to smart phone, iphones, tablets.
Intel has lost its supremacy with the entrance of these hand held computers since the processors in these Smartphone and tablets are mostly supplied by companies like Qualcomm, Nvidia and Marvell. Soon the competition among these companies will be further boost by the entry of Intel.
It is the time of applications. And the contest to introduce fastest application processor with improved speed and performance is high in the market. This need of the hour has been very potentially capitalized by the application makers. And now Intel looks to get the most out of it. However the big hurdle to be crossed by the Chip maker is to get its chips power consumption down to a level reasonable for a phone.
Intel's chief executive Paul Otellini asserted that it will rebuild its credibility in this business through introduction of Intel-powered Smartphone in the market before the year is out.
Another concern for the Chip Maker giant is the loss of mobile champion, Anand Chandrasekhar. This 24-year Intel stalwart headed up the company's mobile processor development including the wildly thriving Centrino product that made Wi-Fi a domestic name. Amidst all the confusion relating to Anand's absence Intel is clear headed with this project and it committed to Smartphone.
As far as the Intel competitors are concerned they are hoping that a recent decision by Nokia the largest phone maker to use Windows Phone 7 rather than the Symbian operating system will help them avert the competition posed by Intel given that the Microsoft program is currently optimized for ARM-based cellphones.