#2 SAP CRM:

SAP CRM is Customer Relationship Management (CRM) software from SAP AG that targets business software requirements of midsize and large organizations in all industries and sectors.

The software suite has got a broad customer base in India. Some of the key market areas include Auto, Oil & Gas, Telecom and Engineering. Also SAP is the first enterprise solutions vendor to cross 1000 customer mark in India.

According to Vinay Iyer, former SAP Global CRM Solution Marketing Vice President, “One major value that CRM solutions have brought is the ability to provide insight and analysis to understand a customer's needs so that companies can determine their best response to prevailing market conditions.”

“Strengthening their focus on value delivery to customers, companies have continued to adopt customer relationship management to not only help address short-term imperatives but also to achieve differentiated capabilities to compete effectively over the long term,” comments Vinay.

Analyst firms regard SAP as a technology specialist who clearly understands the needs of both large and small-midsized companies.  With releases like Business ByDesign and SAP HANA, the company recently is achieving greater heights in terms of customer numbers and product sales.

Also Read: 10 Must-Watch Security Companies for 2013

Also Read: SAP Just Gave a Major Blow to IBM, Oracle and Microsoft