Indian Expresso To Travel Abroad With Starbucks' Foundation

“In the U.S. market, we entered grocery sales after crossing 10,000 stores. CPG is a growth platform for Starbucks and is present across the U.S., Japan and parts of China. However, it is not purely like the FMCG (fast moving consumer goods) category. The brand is already established in cafes across the U.S. and it is easier to make that transition. While there is enormous potential for this business in India, both in-home and out of home, it will be a journey in small steps,” said Davda.

Besides, Starbucks has already started selling its merchandise and coffee powder from their retail outlets. The company feels that, introducing new food menus is very important as food strikes a balance between its local and international offerings. Among the new ones, Pumpkin Spice latte is the latest on the menu.

Davda further quoted “We do not see any alarming trend as yet and the slowdown is more of a business cycle. Being young and less than a year old, we do have our loyal consumers patronising us. Pune is an attractive market and retail is about going beyond the metros. The next place where Starbucks could go would be to places such as Hyderabad and Bangalore.”

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