Indiagames goes with the Metaflow

By siliconindia   |   Friday, 22 February 2008, 02:54 IST
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San Francisco: Content submissions and ingestion player Metaflow has signed up Indiagames, India's benchmark mobile and online games company, to license its market leading distribution solution. Content publishers face increasing asset submissions times, complexities and costs when stocking operator and portal sales channels with their applications. Metaflow's innovative technology addresses this problem by increasing a mobile game publishers' submissions capacity and accuracy while slashing the cost per SKU going into market. Metaflow's technology further optimizes game ingestion so that assets are live on deck and ready for sale in the fastest time possible leaving the publisher to focus on publishing and marketing activities while Metaflow handles submissions globally. "By outsourcing our submission requirements to Metaflow in the UK, we can concentrate on making great games. Metaflow will help us leverage the huge efficiencies, quality and distribution support they provide, which underlines the return on investment we are getting through this partnership", said Sean Malatesta, CEO, IG Fun, the international development and publishing division of Indiagames. "Metaflow continues to reduce complexity, time to market and distribution costs for each and every one of our partners by creating a real community standard which continues to deliver on all fronts," said Charles McLeod, CEO, Metaflow.