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India ahead of China for Bose in Asia Pacific
Thursday, 14 October 2004, 19:30 IST
NEW DELHI: India is the highest growth region in the Asia Pacific for acoustics major Bose Corp ahead of China, the head of its India operations has said.
"India is certainly the fastest growing market for Bose in this region (Asia Pacific)," Ratish Pandey, general manager of Bose (India), told IANS on the sidelines of a news conference to launch a new generation intelligent sound system.
"We are seeing year-on-year growth of around 60 percent and this is a particularly proud point for us because (company founder) Dr. (Amar G.) Bose belongs to India."
Bose has seven stores in India, in New Delhi, Mumbai, Chennai and Bangalore, selling high-end audio systems to a growing consumer market.
Though the company's India business still constitutes a "very limited" portion of its annual sales of over $1.6 billion, Pandey said the market was growing very rapidly.
"As across the world, in India too, people are fast switching from cassettes to CDs as the prices of CDs and CD players fall rapidly.
"That coupled with the growing number of people willing to upgrade systems and opting for better quality gives us a great market," Pandey explained.
That's why the company has launched its top end uMusic intelligent range of playback systems in India.
These interactive systems can quickly record CDs, catalogue them with the name of the songs, artistes, genre and even tidbits of history of the genre and even rate the songs and albums all on its own.
They can do this with the help of a massive database of music that each system is pre-fed with and when a new CD is recorded onto the system, it cross checks with its database to categorise the songs.
Priced at around 
200,000 and 230,000, the Lifestyle 38 and Lifestyle 48 systems can store from 200-340 hours of music and their inbuilt databases have music information on over 500,000 CD titles.
The systems can work with nine different user profiles, allowing different users in the same family to instantly select the kind of music they want to hear, and their remote sensing system works through walls, ceilings and floors.
"Most people never listen to all the music that they own because it is so difficult to sort them and find exactly what you want to hear," said Pandey. "These systems can solve all those woes forever."
Source: IANS
200,000 and 230,000, the Lifestyle 38 and Lifestyle 48 systems can store from 200-340 hours of music and their inbuilt databases have music information on over 500,000 CD titles.
The systems can work with nine different user profiles, allowing different users in the same family to instantly select the kind of music they want to hear, and their remote sensing system works through walls, ceilings and floors.
"Most people never listen to all the music that they own because it is so difficult to sort them and find exactly what you want to hear," said Pandey. "These systems can solve all those woes forever."
Source: IANS