IT firms prefer outcome-based pricing model
By
siliconindia news bureau
Bangalore: Indian IT firms are now in a transition stage as they are seeking to adopt outcome-based price contracts rather than headcount-based contracts, with a strong focus on improving the delivery mechanism. Unlike the past, IT service companies now want to secure the right to decide the number of people to be deployed in a project both onsite and offshore locations, reported Business Standard.
Suresh Vaswani, Joint CEO, Wipro's IT business said, "As per the traditional model, if we have 50 people working with the clients onsite, another 300 people work in offshore locations. Now we are asking the clients to let us decide the number of people to be deployed for the project. They will explain the kind of services and levels they require. Based on which we will decide our approach. We may thus deploy 10 people onsite, 20 people near-offshore and 300 people offshore. And the persons deployed offshore need not be at one delivery center, but at multiple locations."
Many big Indian companies such as TCS, Infosys and Wipro are now seeking to sign more contracts based on outcome-based model as against the earlier model, based on the number of people deployed in a project. TCS sees outcome-based pricing as part of its non-linear growth strategy rather than headcount-based pricing. Similarly, Wipro is also following this model of pricing to sign new contracts. Major portion of the company's contracts worth $500 million following its acquisition of Citigroup's captive IT arm in India was based on outcome-based model. By focusing on consulting and IP based services with its major revenue generating sections such as application development and maintenance, Infosys is also looking to adopt outcome-based model.
According to analysts, outcome-based pricing rewards both the client and the service provider almost equally. "Outcome-based contracts are better from the customer's point of view because it gives more accountability to the service provider. It is better from a service provider's point of view because he constantly looks at innovating to deliver better services at a better cost," said Sabyasachi Satpathy, Director and Co-Founder, Mindplex Consulting.
Suresh Vaswani, Joint CEO, Wipro's IT business said, "As per the traditional model, if we have 50 people working with the clients onsite, another 300 people work in offshore locations. Now we are asking the clients to let us decide the number of people to be deployed for the project. They will explain the kind of services and levels they require. Based on which we will decide our approach. We may thus deploy 10 people onsite, 20 people near-offshore and 300 people offshore. And the persons deployed offshore need not be at one delivery center, but at multiple locations."
Many big Indian companies such as TCS, Infosys and Wipro are now seeking to sign more contracts based on outcome-based model as against the earlier model, based on the number of people deployed in a project. TCS sees outcome-based pricing as part of its non-linear growth strategy rather than headcount-based pricing. Similarly, Wipro is also following this model of pricing to sign new contracts. Major portion of the company's contracts worth $500 million following its acquisition of Citigroup's captive IT arm in India was based on outcome-based model. By focusing on consulting and IP based services with its major revenue generating sections such as application development and maintenance, Infosys is also looking to adopt outcome-based model.
According to analysts, outcome-based pricing rewards both the client and the service provider almost equally. "Outcome-based contracts are better from the customer's point of view because it gives more accountability to the service provider. It is better from a service provider's point of view because he constantly looks at innovating to deliver better services at a better cost," said Sabyasachi Satpathy, Director and Co-Founder, Mindplex Consulting.
Reader's comments(4)
1: The Value of individual consults may be
increase but the Quality of service may be
loose it this case :)
Because the People will be on temporary Based So They will never give their 100% in Work
Because the People will be on temporary Based So They will never give their 100% in Work
Posted by: Ranjeet - 05:47 AM Jan 06, ' 09
2: We are a SME with niche skills, despite this
we have always done outcome based projects
and had always done fixed bid projects, with
real technology and thinking skills behind
each project, as some one mentioned here big
IT companies are mere headcount and support
service providers. if they really want to get
into such space they better work with small
indian IT companies that can deliver
Posted by: Mukunth - 10:17 PM Jan 05, ' 09
3: I too think this is just humbug. To be able
to do this well, the first thing one needs is
accurate data of the time spent by its
people. What do we have here. Just a bunch
of time sheets filled in to look good. We
have just not learnt from the Basic Engg
discipline about Activity Based Costing...
We don't have empirical accurate data... What
we show the customer is what we want them to
see... First of all let us develop our own
discipline of learning to see facts then let
us talk about quality of delivery... We are
just living in a glass house that will
collapse... Are our CXO's and project
managers prepared to see the rality... In the
last two decades we have allowed mediocrity
and encouraged it... If we truely want the
above status we should have wanted to see
facts many year ago and if we had, we would
have had very many more projects on time and
in quality... However, its never too late...
lets wake up.. I can help if anyone is
interested
Posted by: Vasan - 06:00 AM Jan 05, ' 09
4: No chance. Its all humburg. Could have
happened in one of the proejcts at Wipro.
Cannot be generalized.
No Indian IT companies have not more than 2% of people who are capable of adding value to clients, other than write a bunch of code (that too with bugs).
Many of my American contacts have openly stated that India and China are great producers, but very poor innovators.
Everyone in these IT companies know that as I am one from one of the leading groups. Therefore this model will not work.
However Mr. Suresh Vaswani might use it as a marketing tool.
No Indian IT companies have not more than 2% of people who are capable of adding value to clients, other than write a bunch of code (that too with bugs).
Many of my American contacts have openly stated that India and China are great producers, but very poor innovators.
Everyone in these IT companies know that as I am one from one of the leading groups. Therefore this model will not work.
However Mr. Suresh Vaswani might use it as a marketing tool.
Posted by: critic - 02:39 AM Jan 05, ' 09
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