IDG funds Bangalore startup

By siliconindia   |   Thursday, 20 December 2007, 17:30 IST
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Bangalore: IDG Ventures India, a $150 Million early-stage technology venture capital fund, has announced that they made an investment in 3D Solid Compression (3DSoC), a Bangalore based startup incubated by Stanford University and Indian Institute of Science (IISc). 3D SoC has been co-founded by Prof. Fritz Prinz (Stanford), Prof. B. Gurumoorthy (IISC), Dr. Krishnan Ramaswami and K K Venkatraman with a vision of '3D for All'. 3DSoC is positioned to be a key player in the 3D content creation and visualization space with VIS (Virtual Interactive Solid), its novel 3D representation format. The ability to interact with the concise representation enables 3DSoC to straddle markets as diverse as 3D Publishing and Visualization (US$18 Billion market) and Rich Internet Applications (a multi billion dollar market). ?After ConnectM, a spinout from Sasken, this is our second spin out, this time from two academic institutions?, said Sudhir Sethi, Chairman and Managing Director, IDG Ventures India. ?Our vision is to enable 3D Animated Content creation and experience by ALL from large enterprises to the common man with the freedom to deliver the content on any platform. 3DSoC's value proposition lies in its ability to compress models significantly and allow for interaction at the same time," said K K Venkatraman, co-founder and CEO of 3DSoC. "Even though the VIS models are very concise, they are lossless. Thus it is possible to create precise and complex 3D models that are smaller than the static image files. A static 3D model can be compressed by up to 100 times even with animation embedded in it," said Krishnan Ramaswami, another co-founder and CTO of 3DSoC. Sudhir Sethi and Hemir Doshi will join the Board of Directors at 3DSoC representing IDG Ventures India. Sudhir Sethi has over 25 years of operating, investment and Board experience and is credited with seed funding Mindtree Consulting and more recently ConnectM. Hemir Doshi focuses on software products and services as Investment Advisor at IDG Ventures India and has prior risk management and strategy consulting experience.