How Ecommerce Companies Can Cut Logistics Cost
Fremont: Every day we come across the launch of a new ecommerce website or VCs and Angel investors pouring in fund in such ecommerce companies. But in the past one year, several ecommerce sites have been shut down due to various reasons. One of them being the logistics cost. Picking a courier company or logistics partner is probably one of the most critical decisions for an ecommerce company. Ultimately , e-fulfilment, especially the last mile problem of delivering goods to the final customers, hold the key to success in this channel. Thus it is important for them to lower the logistics cost to assure survival and the cutthroat competition.
When To Outsource
With the introduction of ecommerce, the consumers have come to demand complete availability and home delivery at times of their choosing. Their believes and needs have altered and their willingness to wait to be satisfied or severed has reduced. They expect instant product availability and gratification. To provide best customer services, several startups tend to outsource their logistics. But, outsourcing logistics make sense only if the entrepreneur has more money than time. And if he has no cash to spare, then he should do it himself. However, if the entrepreneur can make more money by spending their time on other things, they can opt for outsourcing. Before outsourcing, entrepreneurs should figure out if the logistics company provides services to the places where your customers are.
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