Bangalore: Heavenandhome.com, an online ecommerce portal and magazine for home and living has been launched in India to provide a new platform for state-of-the-art home décor through its online magazine and is backed by Germany-based Venture Capital fund, Rocket Internet GmbH.

Heavenandhome.com brings together both international and national brands, making shopping for home and living, a whole new experience for innovative and trend-setting shoppers. The portal provides a large catalogue of items from showpieces to furniture, and offers discounts upto 7- percent on the merchandise. The online magazine provides an easy option for shoppers to browse through the collection. It also offers access to its online shopping club and magazine to those who pre-register for it.

The site was Co-Founded by Tushar Ahluwalia, Nishrit Shrivastava, Sunnyraj Agarwal, and Tara Kaushal. Prior to founding HeavenAndHome.com, Kaushal was an editor at BBC Good Homes India, Shrivastava has worked as a Software Developer at Dell and Pearson, Ahluwalia has worked in an investment bank in Germany, while Agarwal has worked with Leopard Capital.

According to Kaushal, Co-Founder, Heavenandhome.com seeks to expose their customers in the best-in-class home products, and ensures that every article is an artwork, worth possession.

Heavenandhome.com provides sales through convenient channels and ensures that each piece of furniture is hand-picked. It also provides a platform for international brands to showcase their variety and style to Indian customers, thereby providing an end-to-end experience.

The site aims to change the sales pattern every seven days and update their members about the various offers through emails and SMSs. The site is targeted towards women between the age of 25 to 50 years. Though the site uses the Cash on Delivery model, it would make the online payment models available in a week’s time.