HP is betting heavily on the fact that enterprise customers globally are rewriting and replacing enterprise applications, and feels that the vendor's business optimization solutions are positioned to take on the opportunity in India. HP is targeting Indian ISV (Independent Software Vendor) community with their Business Technology Optimization (BTO) Software portfolio, according to CRN.

"We believe we have the best of breed solutions for an enterprise software organization, and since large enterprises globally are in middle of rewriting, replacing and revamping their software application stack, we see huge opportunities," said Jonathan Rende, Vice President and General Manager, Business Technology Optimization, Applications, Software and Solutions, HP Enterprise Business.

HP over the past five years had acquired a number of enterprise software companies including Mercury(software testing and application lifecycle management), Opsware(data center automation), Peregrine Systems(IT Services Management) and Tower Software(Data Management). HP has updated and integrated most of the software products from these companies including Mercury's popular testing tools Loadrunner and QualityCenter.

Rende said that the biggest change is happening with enterprises migrating from Web 1.0 to Web 2.0 applications. "Across the globe enterprises are moving to Web 2.0, and this means that they need new testing tools, new application lifecycle management products and new approaches to developing software. We believe that with the products that we have acquired and integrated to the BTO portfolio, we are offering the best of breed solutions," explained Rende.

Another trend is the slow but steady acceptance of agile development methodologies such as Scrum, Lean development and Extreme Programming(XP), which are being preferred over Waterfall development methodology. Rende added that HP has invested into tools that support both agile and older Waterfall methodology.

Yet another trend HP is seeing are new software requirements as a result of customers moving applications to centralized data centers. "Data centers spell a new computing paradigm, and the way in which software will be developed, tested and deployed at data centers creates demands for newer testing and compliance tools," said Rende.

HP is trying to tap the large Indian ISV market for their portfolio of products also because of the huge base for IT and ITES companies addressing global markets. "India represents a huge opportunity for us, and its imperative that the Indian ISVs partner us to address their global requirements," added Rende.