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News >> Technology >>
HP buoyant over Q3 results, launches new UPS range
By Rajagopalan
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Wednesday, 24 December 2008, 15:52 IST |
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Bangalore: Hewlett-Packard (HP) has announced its entry in the Uninterrupted Power Supply (UPS) market by launching three models namely, T1000v (1KVA), T1500 (1.5 KVA) and R3000v (3 KVA).
Aiming to tap the $440 million market (in the organized sector), with an estimated annual growth rate of 14-15 percent, the power supplies are primarily targeted at the IT/BPO organizations and small and medium enterprises (SMEs).
With an emphasis on higher backup times and foolproof protection against voltage fluctuations and power outages, the launch is being looked upon as the company's initiative to test the Indian UPS market, given its wide network of dealers and servicing centers. Designed to suit the requirements of HP and non-HP servers, it also perceives at bundling of its products to its customers.
With the launch, HP has set its eyes on a five percent market share over the next two-three months. The software revolution in tier-1 and tier-2 cities has been the basis for its India-centric focus. India and China are the two countries where the products are being unveiled first, before proceeding to other markets. "The power supplies come in specific sizes, not to mention its other value added features such as temperature level monitoring and advanced server e-mail notification," added Ramachandran, National Product manager, Industry Standard Servers, HP India. HP has also accounted for a 33.9 percent of the market share in the x86 server segment in the third quarter(Q3) in India, which is its fourth largest market in the Asia-Pacific region.