Green IT unharmed by recession

By siliconindia   |   Thursday, 18 December 2008, 00:16 IST
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Bangalore: The green IT will remain unharmed by the global slowdown even while the other industries face the crunch. As a matter of fact, twice as many companies are accelerating their green IT initiatives compared to firms that are scaling back green projects. According to a survey by Forrester Research in its report, "Market Overview: A Slowing Economy Won't Slow down Corporate Green IT Initiatives" by Senior VP, Chris Mines, cost savings remain the number one motivator for green IT initiatives. Nearly half of the companies surveyed say that they will accelerate or maintain their green IT projects, the main reason being saving money. Almost 67 percent of the respondents said that reducing energy-related operating expenses was a motivation for pursuing a green IT agenda which rose from 55 percent a year ago. The report stated that the U.S. companies looked for cost savings from green IT, while European, Asian and Canadian companies more frequently mention expected outcome relating to corporate positioning. The survey also shows a steady uptake of foundational green IT practices, including greener procurement criteria, documenting of action plans, and engagement with green IT service providers. There was also a steady increase in buyers' awareness of technology vendors' efforts to promote their products as environmentally friendly. Forrester is seeing more companies documenting their steps to improve sustainability of IT infrastructure. 52 percent of companies say that they are either implementing or creating a green IT action plan, which has rose from 40 percent last year.