Google to redesign Nexus One for Indian market
Bangalore: To take on Nokia, which has a market share of 55.9 percent in the handset market in India; Google plans to redesign its Nexus One mobile handset for the Indian consumers. Also, the handset is likely to be a simplified cousin of the one that was launched in U.S. in January and will be priced more economically.
Experts wonder that if this stripping down of features is strictly necessary. They say there is a market for high end smartphones in India too. Google might want to appeal to the majority of the 500 million mobile users in India who use low end handsets, but it need not have to adopt such an either-or strategy.

Currently, Nexus One has a five megapixel camera with LED flash, which can be trimmed. Since Google believes that India is still not a smartphone friendly country, they might do away with Wi-Fi and HSDPA, HSUPA. So power requirements come down drastically, and battery type might change.
The company plans to launch new designed mobile in India sometime in the fourth quarter of 2010.
Experts wonder that if this stripping down of features is strictly necessary. They say there is a market for high end smartphones in India too. Google might want to appeal to the majority of the 500 million mobile users in India who use low end handsets, but it need not have to adopt such an either-or strategy.
Currently, Nexus One has a five megapixel camera with LED flash, which can be trimmed. Since Google believes that India is still not a smartphone friendly country, they might do away with Wi-Fi and HSDPA, HSUPA. So power requirements come down drastically, and battery type might change.
The company plans to launch new designed mobile in India sometime in the fourth quarter of 2010.
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Reader's comments (7)
1: I think this is a good move for Google. As
there are more than 500 millions mobile users
in India, most of them are using low tier or
mid tier phones. If Google will redesign the
Nexus and release the phone more economically
in Indian Market, definitely it will be a big
hit.
Posted by: Prakash - 10 Mar, 2010
2: I think google should release smartphones
even before low end phones. Indians are used
to of smartphones now....
Posted by: kaustubh - 09 Mar, 2010
3: My point of view is that, before redesign
nexus they have to release what they have
launched in US. Becz in India still iphone
are not popular, so doing any experiment,
just they have to launch there mobile here,
then they can think of redesing by seeing
indian market & its value. I Really felt
it has great UI, only some changes will be
functionality wise. Keep rocking guy, you
people are doing great JOB!
Posted by: Harsha.Kakkeri - 09 Mar, 2010
4: 4 Days I bought Samsung Galaxy which has
Android 1.5 OS. I like the features. but It
lacks File Manager and bluetooth file
transfer. Expecting the latest version of
Android OS to upgrade my Phone. Hope Android
going to Rule the Mobile OS World just like
Google on WWW.
Posted by: Venkatx5 - 09 Mar, 2010
5: Google should release both the options as the
Indian market has consumers for low end
phones and also for smartphones. The
smartphone sale is increasing and so would be
a good move to have choices.
Posted by: suri - 09 Mar, 2010
6: I don't think its right move by Google, as
Indian market is getting matured on daily
basis.
Posted by: janki - 09 Mar, 2010
7:ur right. Google should release hi-end smart
phones along with catering to the just-phone
kind of market too..
madhu replied to: janki
post - 09 Mar, 2010
post - 09 Mar, 2010
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