Google launches Ad Words platform for SMBs

Bangalore: Google India is launching an initiative to help entrepreneurs to start their online advertising campaign on Google's Ad Words platform for free. The company said, "Google India foresees a vast opportunity in SME sector and is committed to extend support to all local SME advertisers to help them gain from the internet medium."

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Small and Medium Businesses (SMBs) with an online presence can avail advertising coupons worth 2,500 by registering their websites with Google India Ad Words. Launching this all-India initiative, Sridhar Seshadri, Head, On-line Sales, Google India said, "Small and medium businesses have always wanted to advertise to get more business but that option has consistently remained beyond their reach because of the high costs associated. But with Google's AdWords platform, they no longer have to worry as they can start advertising with a budget which is as low as 200 per day and grow it as per their business demand. With Punjab being the hub of small entrepreneurial businesses, we want to provide the entrepreneurs here with an opportunity to try out online advertising options and see the results for themselves."

Small and medium businesses can also use the platform to target new audiences on the Google advertising network and get a greater control of their budgets and reach out to specific audiences not only in India but also international markets, the company said.

"The combined benefits of the online medium and Google AdWords platform enables SMEs to target precisely, pay only for results, and stay firmly in charge of costs. Besides this, online is also a smart place to be when the customers are price-conscious and doing a lot of research on the web before they make a purchasing decision. Indian SMEs are increasingly appreciating the control that search marketing gives them and they are using it to their advantage to drive business growth," added Seshadri.