Genpact acquires Symphony Marketing Solutions
By siliconindia   |    2 Comments
Printer Print Email Email
Genpact acquires Symphony Marketing Solutions
New York: Genpact, provider of a broad portfolio of enterprise and industry-specific services acquired Symphony Marketing Solutions (SMS), a provider of analytics and data management services with expertise in the retail, pharmaceutical and consumer packaged goods industries. SMS has more than 1,200 employees in India and the U.S. On the occasion, Pramod Bhasin, President and CEO of Genpact said, "This acquisition allows both companies to combine expertise and significantly enhance the value we bring to our clients." Concurrently with the closing of the SMS acquisition, Information Resources (IRI), provider of enterprise market information solutions and services and a strategic client of SMS, has executed an eight-year contract under which SMS will provide end-to-end data management and analytics services to IRI. Genpact was one of the first companies to offer high-end analytics services from delivery centers in India and today is one of the largest global providers of the full spectrum of analytics services. The acquisition of SMS expands Genpact's scale and depth in the retail, pharmaceutical and consumer packaged goods industries and reinforces Genpact's leadership position in the knowledge process outsourcing industry. Customer transactions are generating billions of data points a year, but the skills required to effectively manage, integrate, and analyze the massive quantities of data are beyond the core competencies of many companies. Genpact has developed modular analytics processes that can be easily embedded in a client's information management systems to convert this data into insights. Combined with our rigorously scientific Smart Enterprise Processes (SEP), Genpact uses these insights to help companies increase sales, reduce costs and improve business effectiveness. "As SMS and its parent company Symphony Technology Group (STG) assessed ways to build leadership in the data management and marketing operations space, we realized the need to have critical mass in terms of size, scale and client relationships to significantly accelerate our growth and to enable IRI and other clients to offer even more value to their end-customers. The combination of SMS's domain expertise and capabilities in the retail, pharmaceutical and consumer packaged goods verticals with Genpact's scale, breadth of services, global delivery footprint, Lean Six Sigma approach, and unparalleled process expertise, creates a compelling value proposition for our clients and employees to drive growth," said Dr. Romesh Wadhwani, STG's founder, chairman and CEO.

siliconindia