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GM launches Chevrolet Forester in India
Tuesday, 04 March 2003, 20:30 IST
NEW DELHI: General Motors Corporation, the world's largest auto maker, Monday announced the launch of sports utility vehicle Chevrolet Forester in India.
Chevrolet has the distinction of being one of the world's most famous brands and the best seller in North America.
Priced at 
1.56 million, the premium segment vehicle will be imported as a completely built unit from General Motors' global partner Fuji Heavy Industries' facility in Japan.
General Motors, the parent of General Motors India, holds a 20-percent stake in Fuji Heavy Industries.
General Motors will sell the vehicle in India through its select dealerships across the country from March 10, said Aditya Vij, president and managing director of General Motors India.
"We believe that Chevrolet Forester holds great promise for buyers in India. It has already earned itself a high reputation in competitive markets like the U.S. and Britain," Vij said at a press conference here.
"India has been identified as one of the key growth markets in the region by General Motors. With this in mind, we are stepping up the speed at which we widen our product portfolio."
Under the umbrella of the Chevrolet brand, General Motors India plans to launch a range of vehicles specifically designed for the Indian market in the period ahead, said the General Motors India official.
The Chevrolet brand, in its 92nd year of existence and sporting the legendary 'bow-tie' logo has been part of automobile folklore across the globe.
General Motors India, a wholly owned subsidiary of General Motors Corp, has a state-of-the-art facility in Halol, Gujarat from where it rolls out its German-engineered Opel models - Astra, Corsa and Swing.
It also markets the new generation Vectra in the completely built unit form.
Vij said the company has earmarked investment of 16 billion by 2005 to improve its production facility and introduce state-of-the-art technology.
The company last week announced the setting up of a technical centre in Bangalore that would focus on engineering and research and development activities.
General Motors will be investing $21 million in facilities and technical infrastructure for the centre.
"General Motors continues to look for opportunities in India," said Raymond Grigg, president and representative director (Asia Pacific) of General Motors Corporation.
"General Motors continues to build a strong base for growth in India by expanding its manufacturing footprint, forging strong alliances and tailoring products to local market conditions," he added.
Source: IANS
1.56 million, the premium segment vehicle will be imported as a completely built unit from General Motors' global partner Fuji Heavy Industries' facility in Japan.
General Motors, the parent of General Motors India, holds a 20-percent stake in Fuji Heavy Industries.
General Motors will sell the vehicle in India through its select dealerships across the country from March 10, said Aditya Vij, president and managing director of General Motors India.
"We believe that Chevrolet Forester holds great promise for buyers in India. It has already earned itself a high reputation in competitive markets like the U.S. and Britain," Vij said at a press conference here.
"India has been identified as one of the key growth markets in the region by General Motors. With this in mind, we are stepping up the speed at which we widen our product portfolio."
Under the umbrella of the Chevrolet brand, General Motors India plans to launch a range of vehicles specifically designed for the Indian market in the period ahead, said the General Motors India official.
The Chevrolet brand, in its 92nd year of existence and sporting the legendary 'bow-tie' logo has been part of automobile folklore across the globe.
General Motors India, a wholly owned subsidiary of General Motors Corp, has a state-of-the-art facility in Halol, Gujarat from where it rolls out its German-engineered Opel models - Astra, Corsa and Swing.
It also markets the new generation Vectra in the completely built unit form.
Vij said the company has earmarked investment of 16 billion by 2005 to improve its production facility and introduce state-of-the-art technology.
The company last week announced the setting up of a technical centre in Bangalore that would focus on engineering and research and development activities.
General Motors will be investing $21 million in facilities and technical infrastructure for the centre.
"General Motors continues to look for opportunities in India," said Raymond Grigg, president and representative director (Asia Pacific) of General Motors Corporation.
"General Motors continues to build a strong base for growth in India by expanding its manufacturing footprint, forging strong alliances and tailoring products to local market conditions," he added.
Source: IANS