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Five Books that Every Entrepreneur Must Read
By siliconindia
UnMarketing: Stop Marketing. Start Engaging
A book by Scott Stratton, which focuses on marketing. Marketing is a vital aspect of running a successful business and adapt to the marketing practices that have been taking a beating. Taking an on-the-ground look at the changing landscape of business-customer relationships, the book gives you innovative ways out of the old methods of push sales. UnMarketing consists of new, highly responsive "Pull and Stay" approach that brings the right customers to uou through listening and engagement; enabling you to build trust and position yourself as their logical choice when they need you.
