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Ferrari goes mobile, launches new smartphone model
By siliconindia
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Saturday, 13 November 2010, 12:58 IST
Bangalore: Italian sports car manufacturer Ferrari and publishing firm Opus Media Group have joined hands to create the Ferrari Opus Midi Collection, including the Acer Liquid E Ferrari Special Edition mobile phone.
The new smartphone model using Google's Android is limited to 200,000 handsets and will be available for worldwide distribution under Ferrari's brand name. It will be sold with pre-loaded content from the company and its racing team.
The Acer Liquid E Ferrari phone comes with an app that contains content from the Official Ferrari Opus, which includes content of automotive icons and racing greats. Acer, the world's second largest PC vendor, tried its hand in the smartphone industry last year for the first time, and it aims to touch 6 to 7 percent of the market in three to five years.
Mobile handset vendors are observing the PC vendors moving into the mobile space very closely. According to Ben Wood, head of research at British consultancy CCS Insight, with its low cost, low margin approach in the notebook market, Acer has been a tough competitor for giants like Dell and HP, and mobile phone makers are watching its entry into the mobile handset segment closely.