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Fans protest as Yahoo changes Flickr logo
By siliconindia
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Friday, 25 September 2009, 19:41 IST
Bangalore: Yahoo recently changed the logo of its photo-sharing site Flickr by adding on the right side an arrow and "Flickr from Yahoo." This change has raised an uproar on Flickr's forum. On the forum, users call Yahoo 'stale' and think the logo is 'horrifying' and 'ugly' with many writing that they'd rather ignore the fact that Yahoo even owns Flickr.
Carol Bartz, CEO of Yahoo, says that Flickr users, many of whom are techie hipsters, don't mix well with 'Middle America Yahoo'. "When you get outside New York and Silicon Valley, everyone loves Yahoo. I just want to transplant all of you guys out of your cynicism. What is wrong with you guys? Go be cynical about frickin' Google. You got me pissed off," said Bartz to a roomful of journalists and bloggers, according to TechCrunch.
Since it acquired Flickr, Yahoo has made many changes to one of the most popular photo-sharing sites on the web. Recently Yahoo pulled down a photoshopped image posted on Flickr of President Barack Obama that makes him look like the Heath Ledger (Joker) character from The Dark Knight. Yahoo claimed that it is doing so because of Digital Millennium Copyright Act (DMCA) notice and added that "We very much value freedom of speech and creativity." Yahoo not only removed the image from Flickr but also all the comments and shut down the forum discussions about the political controversy, cutting off further political discourse about the image. This can be said as one of the reasons of Flickr users not appreciating 'Flickr from Yahoo' addition to the logo. Maybe Yahoo need to rework its strategy and should start to do things differently for its younger, hipster users that reside outside Middle America.