Bangalore: 55 percent of Facebook users play social games on the site while a small fraction of them are actually ‘paying customers’ to developers. But according to Brandon Beaber, SVP of marketing at Kixeye, a social game developer, “you won’t need a lot of customers to make good revenue”.

In an interview with Business Insider, Barber said his company Kixeye is already profitable with its 4 million customers who play games on Facebook. For a comparison, the Gaming giant Zynga has 200 million users playing in a month. “We've raised more than $16 million. We actually haven't touched that money, we're generating enough profit now to fund our growth” said Barber.

The proportion of paying customers is 6 to 9 percent in Kixeye compared to other developers with 2 to 3 percent. According to Barbar, Kixeye’s success lies in making “Hardcore” Facebook games which have high production values and are designed to pull more money from users. The company’s strategy lies in focusing on specific audience including hardcore gamers that can deliver high revenue.

Barber said, “In Facebook, we have gamers that might not be interested in sharing the fact that they just harvested some corn, but might be interested in saying they took down their friend Matthew's base in Battle Pirates.”

Kixeye currently has four strategic games in Facebook and is taking an incredibly methodical approach in attracting new players, which Barber says is exactly why we have yet to see massive amounts of players logging into Kixeye games daily.

As reported by AppData, Kixeye currently serves 936,000 daily players and 3.7 million monthly players. While Barber expects company to grow with the launch of four more games this year, he likes it just where it is.