Bangalore: Wipro Technologies, the Global IT, Consulting and Outsourcing business of Wipro Limited (NYSE: WIT) announced the release of ‘FLoW’ a Oracle based technology for the retail sector which offers pricing, supply chain and finance management solution.

This technology is intended to provide solution for retail franchises and wholesalers achieve greater data visibility required for accurate and faster trading transactions. The technology is a composite solution to the Oracle Retail Merchandising System (RMS), developed in line with result of customer feedback.

This ‘FLoW’ technology is set up in such a way that it will enable its users to get a comprehensive view of their wholesale operations inline along with the other functionalities of Oracles’s Retail Suite. This will have a significant impact resulting in greater visibility and efficiency in operations as the users will get the advantage of viewing and managing their Retail, Franchise and wholesale operations in a consolidated way integrated on one dashboard. Solution flexibility means that the franchises and wholesalers have good control over billing, pricing and fulfillment. On addition to this the solution is fully aligned with with Oracle Retail leverages Oracle RMS functionalities such as item creation, transfers, and replenishment.

Mike Davies, Vice President, Wipro Retail – Europe, Latin America and Wipro’s Global Oracle Retail Practice said “Historically, retail suites have offered broad functionality for the general retail environment, but not much has been done for the benefit of franchises and wholesalers. Customer feedback indicates the need for a comprehensive retail solution that allows them the best of both worlds and allows the user to oversee the entire process from beginning to end. Wipro is uniquely positioned to provide this level of flexibility because of our deep retail knowledge and experience in working with a wide variety of retail businesses, across the globe as well as our strong partnership with Oracle.”

Wipro is a tier 1 Oracle Retail Partner and one of the most successful integrators of Oracle Retail solutions and its retail market is spread globally and the company’s focus is to integrate legacy investments and future proof systems used to manage Operations, CRM (Customer Relationship Management), Shrinkage, ERP (Enterprise Resource Planning), Data Warehousing, Predictive Data Analytics and Price Optimization. This company is also into Fashion, Grocery, Health and Wellness Retailing.