Existing business models to be disturbed by Social networks, PC tablets
By siliconindia   |   Tuesday, 16 November 2010, 13:25 IST
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Philippines: The latest trends on demand today, the PC tablets and social networks are evolving in a way which will reinstate the way organizations today use e-mail and business technology models, predicts Gartner. While social networking will change way of communication in business by acting as substitute for e-mail as a chief vehicle of interpersonal business communications for 20 percent of business users by 2014, the drifting fame of tablet computing created by gadgets like Apple iPod will also disrupt existing technology models applied to business. Gartner advises enterprises to guarantee that their organizations are looking forward to harness the potential of the technology. The predominance of social networking services will make them more accessible to a wider expanse of workers with varying styles of working. Gartner analysts noted that social networks’ use as a business communications gizmo is will trigger a new dimension of possibilities that have emerged in social Web and mobile communications. Monica Basso, Research Vice President at Gartner said that young employees joining the workforce are inclined to use social networks in parallel with e-mail. This will wear away the rigid difference between e-mail and social networks, as e-mail will take on many social attributes, such as contact brokering, while social networks will build up richer e-mail qualifications. The Gartner report also points to how vendors like Microsoft and IBM will add links to internal and external social networks from within their e-mail clients and server products to permit services such as contacts, calendars and tasks shareable across e-mail and social networks. It also predicted that contact lists, calendars and messaging clients in smart phones will be social-enabled applications in two years time. Gartner also recommended IT organizations to provide at least now tablet PCs like iPad to a few key users which will help them to kick-start widespread organizational deployment by mid-2011, in another report. According to Gartner analysts, a tablet PC like the iPad is not a notebook substitution for most users, but a valuable companion apparatus. As it is much less invasive in face-to-face environments than conventional notebooks, it is well suited to a sales or information-sharing environment. It also predicted that the sales of iPad will also drive global media tablet sales to end-users and make it reach 19.5 million units in 2010.

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