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Evam Entertainment raises 
40 Lakhs
By siliconindia
40 lakh for its venture Sideways Training from an unknown angel investor, reports Times of India. Sideways provides training to corporate houses using theatre as a medium and has already conducted workshops for IT majors like Google, Cognizant and Sify.
Two graduates from Mudra Institute of Communications, Ahmedabad (MICA), Sunil Vishnu K. and Karthik Kumar, founded Evam Entertainment in 2003. They have offices in Chennai, Bangalore and Hyderabad. They deliver live stage plays/dramas/musicals across India. It conducts live theatre shows, happy factory corporate shows, HR training modules, student interactions and internal forums and discussions.
The company had a turnover of 70 lakh last year with sponsorship accounting for about 10 percent of revenues. They have plans to have fee based revenue as the revenue from ticket sales are negligible in Chennai with footfalls not exceeding 8,000 for a show and ticket prices around 200. The company is taking theatre to schools and corporate houses and is planning to open an acting school. They are designing a theatre module for schoolchildren from class five to nine. Sideways Training is working on a 125-hour certification course for engineering students priced between 15,000 and 20,000.
They have done 22 plays, 324 shows and has performed across Chennai, Bangalore, Mumbai, Ahmedabad, Hyderabad, Coimbatore, Delhi and Kolkata among many others. The company creates corporate entertainment content for the internal/external stakeholders of companies. It also creates 'theatreLIVE' methodology workshops and specialized HR training modules for corporate. It also owns 'Muchos', an eccentric sub-brand of Evam which deals in fun, crazy, jolly gifting, both personal and corporate. Some of the brands they have partnered with are Standard Chartered Bank, TCS, HSBC, Royal Sundaram, Citibank, Mehta Jewellery, Motorola, Nestle, BPL, The Hindu, The Times of India, The Park and Airtel among many others.
With Kumar hoping to reach the turnover of 10 crore in 2013-14, the company recently partnered with Radaan Mediaworks, which is promoted by actors Radhikaa and Sarathkumar for a stage play production. Some of the other groups working on the same platform are The Madras Players, Theatre Nisha, Stagefright and Stray Factory.