E-mail marketing set to log in growth at over 100 percent every year

Monday, 28 February 2011, 17:27 IST   |    1 Comments
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Mumbai: With millions of Indians having access to e-mails and their number growing rapidly, e-mail marketing is expected to grow at over 100 per cent every year, an industry expert has said. E-mail marketing is a form of direct marketing that uses electronic mail as means of communicating commercial or fund-raising messages to audience. "The potential of e-mail marketing is huge as it is one of the most effective marketing vehicles offering great opportunities to businesses. With e-mail marketing being seen as the fastest medium to create new business and push sales, we expect it to grow at over 100 per cent every year," Abhijit Saxena, Chief Executive Officer of Netcore, a messaging and mobile data services provider, told PTI here.
Source: PTI
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