EasiOption aims $11 Million by 2012

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Mumbai: UK based financial services group Kent Reliance Building Society (KRBS) has planned to generate $11 million (53 crore) revenue from its newly launched Indian BPO (Business Process Outsourcing) unit EasiOption by 2012. The firm would outsource sports and entertainment business to India along with business from a number of financial services clients. EasiOption installed a 500-seater BPO unit in Pune, which would organize sports events in UK and other European destinations. It would also serve as back office for smaller financial services firms in UK and neighboring nations. In an interview to Business Standard, Yogesh Agarwal, Managing Director, EasiOption BPO Services said, "Organizing football events and other sport events in Europe is a costly affair. If sale of tickets, corporate boxes and advertising is done through India, the events generate excellent profit margins. This is a new business vertical and not explored by BPO player in India." In UK, KRBS is a 25,000 crore financial services group and currently runs its back office operations from India through a fully-owned subsidiary Easiprocess based in Bangalore. Easiprocess was set up in 2005 and presently does a business worth $2.5 million (12 crore approx) and has a workforce of more than 160. KRBS entered into BPO business through EasiOption for clients, who are engaged in financial and legal sectors along with sports and entertainment verticals. Mike Lazenby, CEO, KRBS Group said, "We are planning to set up a BPO that would serve clients needing even one or two service-professionals. We want to serve smaller clients instead of servicing one client that needs 100 professionals." During the first year of its establishment, EasiOption BPO Service targets to generate approximately $2.5 million to $3 million (14 crore) revenue, which would subsequently touch $11 million by 2012. When the BPO unit acquires additional 500 capacity unit, the revenue would touch $25 million mark.