Don't take Indian consumer for granted: Vajpayee

Tuesday, 07 October 2003, 19:30 IST
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BALI: Indian Prime Minister Atal Bihari Vajpayee Tuesday urged ASEAN businessmen to invest in his country, but warned them not to take the Indian consumers for granted. "Investors have to understand that India's continental size and diversity are unique," Vajpayee told an ASEAN Business and Investment Summit here. "Marketing or investment strategies that may have worked well elsewhere may need to be tailored differently for India. "Those who understand this do well. Companies that have taken the trouble of finding the right keys to unlock the doors of the Indian consumer's mind have done well for themselves." Vajpayee evoked laughter when he added: "People tell me that successful investors often paint a deliberately pessimistic picture to discourage competitors from entering a lucrative market!"
Source: IANS