"Shopkeepers in major economic hubs clocked sales worth Rs 5,000 crore in last few days through online shopping in October 2013," Rawat said quoting the survey.

Other reasons for e-shoppers multiplying are factors such as home delivery which saves time, along with '24x7' hours shopping with ease and availability factors for product comparisons, it said.

As many as 71 percent of those surveyed in Delhi who are internet savvy said they prefer shopping online, while 21 percent preferred to shop in traditional markets during Diwali.

In other cities like Mumbai, 55 percent population used to the internet chose to buy daily routine product through online shopping in 2012-13, which is likely to grow to 69 percent in current fiscal, it said.

The survey further said that 38 percent of regular shoppers are in 18-28 age group, 52 percent in 29-38, 8 percent in 39-49 and 2 percent in the age group of 50-60. Besides, 78 percent online shoppers are male as against 22 percent female.

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