Deepak Chopra in Windows campaign to counter Apple
Monday, 22 September 2008, 23:54 IST
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New York: New Age guru Deepak Chopra has appeared in an ad campaign by Microsoft trying to counter Apple's campaign that sought to stereotype Windows as an uncool, stodgy product. The 60-second spot, which will see heavy rotation on prime time network television and on the Web, continues with a series of testimonials by Microsoft employees including Bill Gates, celebrities and ordinary people in diverse settings around the world who proclaim, "I'm a PC". Chopra, a popular mind-body medicine expert, intones: "I am a PC and I am a human being. Not a human doing. Not a human thinking. A human being." The spot closes with the tag line "Windows: Life without Walls," which Microsoft tested globally for a year, the Seattle Times newspaper quoted Bill Veghte, Microsoft's senior vice president of online services and Windows business group, as saying. It is part of the company's $300-million marketing blitz that includes print, Web, television and outdoor advertising. Veghte said the "I'm a PC" spot, which is titled "Pride," is meant to emphasise that Windows is an inclusive brand, countering the stodgy, uncool box Apple's campaign has put it in. "It's not a stereotype," he said. "It's an inclusive set of experiences that celebrate and support diversity and individuality and choice."
Source: IANS
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