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DVRs to become the next battleground in DTH war
By siliconindia
|
Thursday, 21 February 2008, 00:54 IST
New Delhi: Another price war is imminent as new direct-to-home (DTH) competitors such as Reliance Communications (RCom) and Bharti are getting ready for launch. It is more so that both DTH and cable companies vie to offer consumers digital video recorders (DVRs), reported Business Standard.
A DVR allows consumers to pause, record, play back, rewind and fast forward their favorite television shows. Industry sources said that DTH companies are expected to slash DVRs box prices by nearly half to $175 to $200 per unit. DVRs for cable channels would soon be available for between $75 and $100 (
7000 to 8000).
At the same time, Dish TV and Tata Sky have been announcing attractive price and packaging offers for their DTH services. Since the launch of their services, the price of a DTH connection has plummeted by 15 to 20 percent.
According to an industry source, the main worry for DTH incumbents is the pricing of DVR boxes by RCom's Big TV which may offer a DVR-DTH connection at $125 to $175 along with financing schemes.
"Other cable companies such as Zee Group's WWIL and InCable are also toying with the idea of the launch of DVRs," the sources added.
7000 to 8000).
At the same time, Dish TV and Tata Sky have been announcing attractive price and packaging offers for their DTH services. Since the launch of their services, the price of a DTH connection has plummeted by 15 to 20 percent.
According to an industry source, the main worry for DTH incumbents is the pricing of DVR boxes by RCom's Big TV which may offer a DVR-DTH connection at $125 to $175 along with financing schemes.
"Other cable companies such as Zee Group's WWIL and InCable are also toying with the idea of the launch of DVRs," the sources added.