Cricket Companion Acquires CrickZenga

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New Delhi: Cricket Companion, the mobile app for cricket, has acquired CrickZenga, which provides live cricket scores, cricket news, results, schedules and statistics for smartphone users. Cricket Companion now has eight million downloads as a result of the acquisition.

Founded in 2008, the company has more than 65 people and is growing by the day. Currently, the app has 200,000 unique users every month and 500,000 unique users during the cricket tournaments featuring three or more teams.

Commenting on the acquisition, Vikramjiet Roy, Director, Cricket Companion says, "Both the services were in the similar space and occupied the 1st and the 3rd position as far as the user base is concerned. The acquisition has made us stronger at the number one position and has increased the gap between us and the competitors."

The app allows users to feel the game and be connected without giving up their daily chores. It uses various mobile phone capabilities and is extremely responsive while simultaneously being easy on the battery. It is available for all mobile devices, including the iPhone and iPad. The users can enjoy latest headlines, interviews, stories, and results from any upcoming matches, using a 2.5G or Wi-Fi connection. Cricket Companion services are accessible across all leading mobile networks such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo, and others.

Talking about the competition, Roy adds, “Cricket is a vast space and there are few competing in this category of mobile. We are happy to be at the number one position for quite sometime and wish to strengthen the position. Most CrickZenga users have now upgraded to the Cricket Companion app and we have witnessed a higher utilization of our advertising inventory. This gradual but sustained shift of advertiser interest to a mobile application base, especially in the Indian context, is very heartening, not only for us, but for the entire mobile ecosystem.”