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Cooliris partners with ESPN for ICC World Cup 2011

By SiliconIndia | Tuesday, 01 March 2011, 22:47 Hrs

San Francisco: Cooliris, Liveshare partners with ESPN Star Sports for ICC World Cup 2011. The idea behind the partnership was to bring the real-time, behind the scene updates to the cricket fans around the globe through innovative Liveshare application on mobile and web first time ever.

The ESPN channel delivers comprehensive, up-to-date sports coverage. With Liveshare's free browser plug-in, fans can effortlessly scroll through an infinite 3D wall of high-quality ESPN sports videos to find what they're looking for. They can search SportsCenter archives to enjoy past highlights.

Liveshare application enables the users globally to avail ESPN Star Sports official World Cup photo stream in real-time featuring exclusive and never-seen-before behind-the-cameras coverage of the event. Fans can create their own streams using Liveshare. They can enjoy the madness, energy and atmosphere of the matches played in stadiums at the comfort of their home and share the fun with their group of friends as well through espnstar.com/cwcliveshare, Facebook, Twitter and email.

Soujanya Bhumkar, Co-Founder and Chief Executive Officer, Cooliris says, "We are thrilled to partner with ESPN Star Sports to showcase their premium news content for the ICC Cricket World Cup. This collaboration provides a new way to communicate the defining moments of this event to fans and players as they unfold, on your mobile device or the web."

LiveShare is already used by U.S. entertainment majors including Ozzy Osbourne, the Stanford Cardinal and Michael Buble to keep in touch directly with fans. It's the first time in Asia that ESPN Star Sports is providing fans with such kind of experience of live matches by associating with Liveshare. Cricket World Cup is supposedly the biggest event in Asia and showcased by almost all forms of media like television, internet and mobile in almost 180 territories. In addition to the global television broadcast, ESPN STAR Sports is streaming all matches live on www.espn.com to 62 territories as well as via 3G mobile streaming in India for the first time.

James Miner, Senior Vice-President, Digital Media, ESPN Star Sports says, "ESPN Star Sports is always looking innovations to enhance the sporting experience for our fans. With the industry first launch of Live Share on espnstar.com in Asia, cricket fans can now get closer to the ICC Cricket World Cup action with an insider's perspective of cricket's flagship event, and share the excitement with other fans across the globe."

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