Cisco ties up with Bharti and VSNL
By agencies   |   Friday, 13 January 2006, 20:30 IST
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NEW DELHI: Networking major Cisco Systems has tied up with Bharti Tele-Ventures and Tatas-managed Videsh Sanchar Nigam Ltd (VSNL) to undertake joint marketing initiatives and offer customized solutions for enterprise customers. The company sources said, it is a part of the Cisco Powered Network (CPN) program launched in the country, under which the company will provide a certification to service providers that use Cisco equipment and meet prescribed standards for service quality and support. Bharti and Tata VSNL can also tap Cisco's financial arm, Cisco Capital, for flexible leasing option to corporate customers. Commenting on this, Cisco Systems India & SAARC’s Senior VP, Service provider and government business, Sudhir Narang said, “Managed services to the enterprise segment has emerged as a key revenue opportunity for major Indian service providers. To help its service provider-customers tap this revenue opportunity effectively and grow the market, Cisco has already signed up Bharti and Tata VSNL as CPN program members for their IP VPN service.” The joint marketing initiatives will also include Cisco funding 20 percent of the marketing campaigns of these operators that focus on managed services targeted at enterprises. Joint advertising, logo branding on each other's Web sites and technical training is also part of the program. CPN is a global initiative under which Cisco engages with leading operators and undertakes joint marketing initiatives. Cisco also has several international service providers such as BT Infonet, AT&T, Equant and MCI among others who are CPN members and are providing services in India.

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