Bangalore: Cisco has pumped in 27 crore in digital media startup Qyuki for 17 percent of equity. The media platform is expected to go live in May. The company will allow the co-creation of creative content. Its platform would allow the distribution of the content through any device.

The investment reflects Cisco’s interest in seeding the future technologies. It is also backing other funds by investing in low-cost innovative ventures.

According to Shekhar Kapur, Co-Founder, Qyuki, the whole idea is to shepherd people’s creativity in order to create new films and score music collaboratively. He feels that they have created a platform where people can come in and fasten themselves to the technology trunk.

The company was founded in 2011 by Shekar Kapur and A.R. Rahman. Kapur owns close to three fourths of the share, while Rahman has a 4.5 percent stake in the company. Cisco is the only investor in the company, which is valued at around 160 crore. Kapur is a bollywood actor, director, and producer, who had previously founded Liquid Comics and Virgin Animation.

Cisco is an MNC, which designs and sells consumer electronics, networking, voice, and communications technology and services. Few of its portfolio investments include Virident Systems, RingCentral, Appitom BNI Video, Transverse Networks, and Klocwork among others. It has also acquired many companies, few of which are Versly, Tidal Software, Securenet, LightSpeed International,Calista, CoreOptics, ExtendMedia, and bewScale among others.