Business with a revolution is never a bad idea.

Business with a revolution is never a bad idea…...and that’s what we plan to do.

Transportation is the back bone of any developing or developed region without dubiety and India with its vastness and strong demographic nature has a great scope and demand for multi modal transportation system.

The business concept is based on adding value to urban transportation(DELHI). We plan to introduce eco friendly bikes (e-bikes) as a two wheeler taxi for single person commuting, where in the bikes would be battery operated and efficiently carries a single person to his desired destination at a reasonable tariff hence making it cost effective, viable and useful for him. The idea is to steer the surface transportation business to a systematic, organized and corporate level for streamlined operations and more profitabil

At the outset we would cite a fact that this kind of transportation model is already prevalent in many major cities of the world (London, Bangkok, Paris) and running successfully nevertheless the model is not systematic and organized and is done by regular petrol run bikes because of low petrol cost and the fare is affordable because of higher income of the people. The market segmentation we intend to target is very large and not to forget Delhi is one the most populated city in India (around a crore) and a very encouraging data states that Delhi Metro transported around 1 billion people in last 7 years. So we can easily make out the amount of people who travel within the city and need public transportation on a regular and habitual basis. Number is our strength and majority of middle and lower middle class people on the road only add to this great composition and make the scenario better and viable for this kind of concept to flourish.

E-bike taxi would be very instrumental in filling the void between bus and auto rickshaw commuting. For example the fare of bus commuting in Delhi is Rs15 for the farthest distance but sans comfort and availability and speed(due to long route and traffic jams) whereas auto rickshaw charges anything between Rs100 to Rs150 for the same kind of distance, so we plan to launch e-bikes to profit from that gap because Delhi is a busy city and people wont mind hiring an e-bike on feasible fare for rapid transit, comfort and more hospitable behavior by the driver. The main aim of an ordinary person on the road is to get a feasible medium of transport which solves the purpose. An electronic bike is a very cost effective medium of transportation and would easily run for 150 to 200 km on a single charge and would cost astonishingly less than other conventional fuel. Also other stream of revenue can be generated through advertising activities.

VALUE PROPOSITION

It is true in every sense of the word that when cost is long forgotten, services are remembered. A business which adds true value to the life and work of the people never faces dearth of consumers which can be supported by citing the examples of numerous successful ventures which added value to our lives and changed the way we worked for good.

CONSUMER : An e-bike would provide a very cheap, hassle and stress free mode of transportation to a user with low tariff and hospitable assistance by a trained driver. One of the USP of a sleek e-bike is that it can be maneuvered easily in times of high traffic and narrow passages unlike auto rickshaws, cabs and buses. For example people usually have to switch between multiple modes of transportation in a single one way trip like metro-bus-auto rickshaw-cycle rickshaw. Now hiring an e-bike on a fixed tariff a consumer can cover the whole distance on it and hence save time and money.

INVESTOR : The concept being of a very unrestrained nature indicates more investments and more returns. Starting with Delhi the business has ample of scope in other metropolitan, 2 tier cities and upcoming urban setups. The nature and profile of all the Indian metropolitan cities are by and large the same, densely populated, more of middle and lower middle class population, vastness and lack of proper and adequate transportation system, and phase to phase expansion means more improvement, learning lessons which is going to help in further smoothening and perfection. So we can say we have lots of playgrounds to play.