Bosch and Freescale Collaborate On Joint Chipsets

By siliconindia   |   Thursday, 25 August 2011, 18:26 IST
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Bosch and Freescale Collaborate On Joint Chipsets
Bangalore: Freescale Semiconductor kicked off the 7th edition of the annual Freescale Technology Forum (FTF) India in Bangalore with more than 1,400 attendees. The annual two-day event is a platform for innovation for the embedded computing executive community. It provides a unique opportunity for the design community to meet and explore the latest innovations in embedded design and exchange ideas with industry experts from around the world. The theme for this year's FTF is 'Powering Innovation.' FTF showcases not only the comprehensive, market-focused spectrum of enablement solutions but also the ecosystem of partnerships needed to help developers innovate and accelerate their time to market. The event drew record participation this year and the venue sold out. The guest keynote address was delivered by Hugh Herr, athlete, scientist, innovator, futurist and director of the Biomechatronics Research Group at MIT Media Lab. Herr said 'The Freescale Technology Forum is a great platform for nurturing innovation, the kind of work done at Freescale touches everyday lives of millions worldwide and is instrumental in improving the quality of life, be it in the fields of medical care, automotive, safety or connectivity.' Other senior members of the Freescale team attending the event included Henri Richard, senior vice president and chief sales and marketing officer, and Reza Kazerounian, senior vice president and general manager of Freescale's Microcontroller Solutions Group. Moreover Freescale Semiconductor and the Bosch Group's Automotive Electronics division have combined their leading positions in automotive electronics and systems expertise to create an automotive airbag reference platform for the growing automotive safety segment in emerging markets such as India and China. The new airbag reference platform is based on chipsets from Freescale's Qorivva 32-bit microcontroller (MCU) family and Bosch's Airbag ASSP family and works with sensors from both companies. It demonstrates how Freescale's Qorivva MPC560xP MCU family, a scalable MCU used for safety applications, works with the Bosch's CG147 Airbag ASSP family, a single, integrated airbag system IC that combines power supply, firing loops, sensor interfaces, and a safety controller. The reference design platform comes with preloaded demonstration software. Sales and application support for their respective components will be offered by Bosch and Freescale individually.