Bodhtree implements mobile search technology

By siliconindia   |   Wednesday, 06 June 2007, 19:30 IST
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Hyderabad: Bodhtree, a provider of Custom Software Engineering, Data Management and Analytics services announced Trylah Sdn Bhd, a unique used car services company serving the used car industry in Malaysia has implemented BodhTree’s mobile search and classified advertising technology. Trylah is a breakthrough system that simplifies and shortens the buying and selling process of used cars is set to revolutionize the automobile industry in Malaysia. The technology enables the user who wants to buy a second hand car within minutes by simply registering on Trylah system on its website or by calling up its call center and send the preferred car keywords to the Trylah short code. Trylah system then searches and sends the matched results of upto five dealers back to the user. Everything happens on SMS and in a matter of seconds after the user registers. Using the mobile platform, the users and the dealers can actually identify each other in this virtual market place and shorten the buying and selling process to minutes. "Trylah is one of the most innovative Business to Consumer (B2C) applications of this generation - bringing the power of 'mobile search' and 'classified advertising' to the booming used-auto industry in Malaysia. We aim to place this 'power' in the hands of the used-auto buyer and let the used-auto industry enjoy the benefits of an efficient and intelligence system to generate fully-qualified leads via the mushrooming mobile segment and not limiting to Internet alone. It’s a win-win for both the used-auto buyers and the used-auto industry," said Sanjiv Gupta, Co-founder, Trylah Sdn Bhd and Founder & CEO of Bodhtree Consulting Limited. Launching Trylah on May 16, the Malaysian Deputy Minister of Domestic Trade and consumers Affairs Datuk S. Veerasingam in Kuala Lumpur mentioned that the car industry has reportedly a whopping backlog of about 600,000 pre-owned or secondhand cars waiting for clearance. "If these cars can be given a good exposure, a portion of the RM12 billion value tied up in inventory can flow back into circulation. Such a step will be a real boost to the domestic economy,” he said. Currently launched in Malaysia, Trylah will be extended to other countries and possible other verticals too in the near term.

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