Batsman beware! Your weak points on the giant screen
Friday, 25 July 2008, 00:00 IST
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Chennai: Cricket coaches, bowlers and captains watching earlier matches and working out a strategy to tie down a star batsman of an opposite team is soon to become passe. A city-based tech company, Frontier Technologies India, has proposed using the giant digital screen on the ground to show the strong and not so strong points of a batsman on real time basis so that the bowling team can chalk out appropriate on-the- ground strategies. "We have approached the cricket boards of India and Sri Lanka with our proposal and a decision is awaited. We want to do this in the ensuing India-Sri Lanka one day series in Sri Lanka," M.S. Muralidharan, Managing Director. The company is the sole owner for digital management rights - installation and management of LED mega screen and LED perimeter systems - for the forthcoming three Test matches and five One Dayers between India and Sri Lanka. "A six member research team is working on this project," Muralidharan added. He does not expect any problem from the sponsors of a batsman for this proposal. Technology Frontier will also introduce a 3D animated display on the mega screen during the One Day matches which would provide in video format the players performance in the match on real time basis dynamically. Meanwhile, Technology Frontiers has secured contracts for installation of LED perimeter system and also the digital management rights from two European premier league football clubs based in Romania - FC Brasov and FC Universitatea Craiova. This is the first time an Indian company has penetrated the most exclusive European football club. According to Muralidharan, the company has written a software programme BRIMHAST which captures every ball movement and the match from the 32 cameras installed on the football ground. "This would help the sponsors to get more bang for the buck spent," he added. He said the football stadium contract is for five-year period and the revenue potential is around $5 million over the contract period. Frontier Technology is in talks with an ice hockey stadium for business in Canada.
Source: IANS
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