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Bajaj Capital chooses RSA to secure online services
By siliconindia
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Tuesday, 02 December 2008, 20:30 IST
Bangalore: Financial planning and investment advisory company Bajaj Capital has announced that they have chosen RSA, the security division of EMC, to help secure its newly launched online investment and stock broking services - Justtrade.in. The RSA SecurID system is designed to offer Bajaj Capital a time-synchronous solution that automatically changes the user's password every 60 seconds.
Bajaj Capital will now be able to offer their online investors a comprehensive security solution engineered to reduce the possible risk of online platform misuse or access of critical information by external hackers. Moreover, the service can also free customers from the hassle of remembering their passwords and login identity from time to time as the RSA SecurID solution's One-Time Password (OTP) provides the right balance between protection and convenience.
Justtrade.in was launched in January this year and two-factor authentication provided through the RSA SecurID solution is the latest addition to services provided by Bajaj Capital. The portal was launched with the aim to offer online investment solutions across Shares, F&O, Mutual Funds and IPO to the new generation of Indian Investors. It is backed by sharp Research Advisory services and also offers a first of its kind Online Financial Planning tool to enable Financial Planning online.
Rajiv Deep Bajaj, Vice Chairman and Managing Director, Bajaj Capital Group lays a strong emphasis on transaction security. "With advancement in technology, etransactions are on the rise and so is cyber crime," he said.
"The young Indian investor needs speed, reliability and investment information at their convenience. Justtrade.in has been designed to meet these needs and partner their aspirations to create wealth," opined Vinesh Menon, Deputy CEO of Bajaj Capital's online investment & stock broking business. The justtrade.in model is not designed only for the Bull Markets, its modeled to also manage the investor confidence and sentiments during the bear runs.