Automation Anywhere launches Channel Partner Program
By siliconindia   |   Thursday, 04 February 2010, 00:44 IST
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Automation Anywhere launches Channel Partner Program
San Jose: Automation Anywhere, a global leader in automation software, today announced the launch of their Channel Partner program for resellers of its new automated web testing and automation software testing product, Testing Anywhere. The new Testing Anywhere Channel Partner program, aimed at solution partners, resellers and OEM partners, is designed to quickly increase revenues in a software testing space that generally involves a significant sales cycle and investment in product education. "In this economy, resellers are looking to sell products that provide new and exceptional value and also have a short sales cycle. We add new complementary functionality to resellers who sell high end automated testing products as well as any resellers who want to sell easy to use testing software," said Mihir Shukla, CEO of Automation Anywhere. "Since our products, sales, support and marketing programs are designed to make a faster, easier sale, our existing partners are already seeing traction." There are many benefits to channel partners interested in joining the Testing Anywhere channel program. Testing Anywhere products are relatively low priced with many features not found in more expensive software such as HP QuickTest Pro. Early feedback from channel partners is that this is a great value to them in this current economy environment. While they cannot easily or quickly sell high priced test automation software, they are easily able to sell Testing Anywhere. Testing Anywhere features intelligent automation technology and an innovative GUI design. Testers can use it with little or no training, which also results in a much shorter sales cycle. Also, Testing Anywhere's sales people actively work with its channel partners in the sales process. Testing Anywhere helps provide leads and generate immediate revenue for our partners. Testing Anywhere partners are only required to give local presence and time. "We have worked in the software testing space for years and understand the dynamics of selling high end products," said William Echlin of Traq Software, an early channel partner with Testing Anywhere. "In the short time we've been selling Testing Anywhere, we have found that it fits a unique role in the marketplace. Its sales and pricing strategy is perfect in this economic climate."

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