Autodesk plans SDC in India

By siliconindia   |   Tuesday, 26 August 2003, 19:30 IST
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BANGALORE: Autodesk Corporation is planning to develop software in India. "We are strongly considering developing software in India and it is all in a planning stage. Nothing has been finalised yet. But it is soon to happen," said Andre Pravaz, Regional Director, South Asia Pacific, Autodesk. At present the company has no software development team in India and has about 10 software engineers based in the Asia Pacific office in Singapore. The company presently has 100 employees in the country spread across jobs such as sales, marketing, support, reseller support, etc. The software development is meant to start in a small scale before scaling up. However, numbers were not disclosed. "We are expanding the strength of our staff in India. There is no specific numbers, but business is certainly growing from the region," added Pravaz. The California headquartered company, entered India is 1987 and was represented by partners in the country. After inaugurating a liaison office in 1996, Autodesk opened a subsidiary of its South Asia Pacific operations in India during 2002. Autodesk has also revamped its channel strategy from a three -tier layer to a more efficient two -tier layer. "Payment was always a problem in India. Earlier, there were three value -added resellers for the company in Neil Automation, Hope Technologies and DRS Computers. We had a huge amount of outstanding payments with them. Now the whole equation has changed and we have appointed distribution major Tech Pacific first as a fulfillment partner and then now, as an exclusive distributor. This has helped us a lot as the payment issue is taken care of, products stocking, customs clearance and most importantly, geographical reach," commented Pravaz.

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