Atrenta to expand India presence
Friday, 17 December 2004, 20:30 IST
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BANGALORE: Atrenta Inc., a provider of advanced electronic design automation solutions to the global semiconductor industry, today announced the beginning of an expansion phase in India. A key component of the expansion includes plans to open a new engineering center in Bangalore in early 2005 to augment its 135-employee Noida facility. To mark the expansion phase, the company launched an innovative Customer Fellows Program with a four-day intensive training seminar at its facility in Noida, U.P. The unique customer collaboration initiative grooms a select group of Atrenta's Noida-based engineers to serve as technical ambassadors at customer sites across the globe. Featuring in-depth training seminars by two internationally renowned speakers in the field of customer relations, the sessions focused on world-class service and advanced support methodologies, and primed the Fellows to become Atrenta's Voice of the Customer. "With Atrenta's IC design automation technology gaining widespread global adoption, we're ready to take our customer partnership model to the next level," said John Rizzo, Atrenta's vice president of marketing. "The Customer Fellows Program will position some of our most talented Indian engineers at customer sites worldwide to keenly anticipate and solve future design-related pain points before they become major bottle necks for our customers. The candidates in this program will benefit from the expert counsel and training provided by our customer relations experts. But the ultimate beneficiaries of the initiative are Atrenta's customers who stand to gain from the onsite collaboration and support of dedicated and knowledgeable Atrenta engineering staff." Atrenta's strong portfolio of products is fast transforming the global IC design landscape. When used together, the company's advanced solutions for functional verification, constraint analysis, clock domain analysis, design for test (DFT) analysis and low power optimization can run within a common user interface and unified platform. This enables comprehensive and efficient system-on-chip (SoC) design and verification at the register transfer level (RTL) a breakthrough initiative in the EDA industry. By enabling RTL designers to predict downstream design problems in the front-end design process, Atrenta's technology significantly improves the economics of complex SoC design and prototyping. "Designers are using a greater number of tools and methodologies to confront complex issues, such as reliability, productivity and yield," said Atrenta's vice president and managing director for India, Sushil Gupta. "Furthermore, the design team dynamic has changed. Now, such teams are spread across multiple geographies, are multilingual and encompass diverse experience levels from new graduates to veterans. This increases the challenge of producing high-end manufacturable IC designs. Atrenta's new team of Customer Fellows will work to bridge these gaps by providing engineering excellence and exceptional support services to the customer on their home base."
Source: IANS
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